2021 was definitely not a year to forget… and clever doses of humor helped us through dark hours.
When I found this t-shirt in a thrift store, I was wondering the origin of: "New York is Dead. Don't come back”. Luckily, a friend told me the story.
At the dawn of 2021, if you were living in L.A or Miami, you could read on a humorous billboard sitting high above Sunset Bld or higher in the blue sky over Miami this stark message: "New York is Dead. Don't come back” targeting those who fled to the city from New York amid the coronavirus pandemic.
The statement mocks the idea that the city is dead but is mostly a love letter to all those who have stayed behind in NYC.
The Locker Room, a group of artists based in Brooklyn, was behind this project.
© Olivier Souchard 2023
